There are lots of examples of cover letters out there. Many use gimmicks and advertising lingo to attract the readers’ attention. While all letters of application should be personalized to be effective, the best letters follow certain basic principles. Many letters are disqualified or discarded because of minor details. Please note the following points:
• Type all letters on good quality business stationery, preferably matching your resume paper
• Use either block style or modified block style; do not use a memo format
• Use black ink only
• Limit your letter to one page, usually three or four paragraphs
• Write in your own words, using your own style
• Do not rehash the entire resume; instead, elaborate on specific points of particular interest to the employer; refer the reader to your resume for additional information
• Make it easy to read; use spell check and grammar check
• Make the format and layout attractive; center the letter on the page; allow ample margins; make it appealing to look at and inviting to the reader
• Watch your sentence structure; proof read the letter several times to be sure you are saying what you want to say
• Do not send photocopies or generic letters; you can create a model letter which can be used many times with slight revisions
• Do not e-mail or fax any business correspondence (resumes, applications, letters, etc) unless you are specifically asked to do so. Even then, follow it up with a hard copy in the mail
• Be sure to sign the letter before you mail it
• I recommend buying large envelopes (9×12) instead of matching business envelopes. That way you can mail your resume and cover letter without having to fold or crease them in any way. Be sure to add the extra postage for a large envelope
Remember that your letters represent you and may leave a lasting impression on the reader. It is very important to develop good letter writing skills.